"With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward."
And in a completely contradictory, but still interesting, view, good old John Cleese & his talk from the 2009 Creativity World Forum in Germany:
Which seems right to you? How do you get your creative juices flowing? When do you realize an idea in its entirety?